Transforming Beauty Brand Content Production with CGI & Gen AI

Industry

Enterprise Beauty Brand

Challenge

Reducing Content Production Costs & Time While Scaling Visual Assets

See our work
See our work

Background

A global beauty brand was struggling with the high costs and long timelines of traditional content production. Their marketing team needed high-quality visuals for 20+ new product launches and 40 existing core products, requiring extensive photoshoots, post-production editing, and model contracts.

This process was:

  • Costly: Over $500,000 per year spent on photography and content creation.
  • Time-Consuming: Each campaign took 8-12 weeks from planning to final assets.
  • Inflexible: Revising content for new markets or trends required additional shoots, increasing costs.

To streamline production, they partnered with our CGI & Gen AI-powered content production team to develop a faster, scalable, and cost-effective solution.

Solution: AI-Powered CGI Content Production

We introduced a fully AI-driven content pipeline, using CGI & Generative AI models to create photo-realistic product images, campaign visuals, and dynamic beauty content—without traditional photoshoots.

Key Implementations:

AI-Generated Product Renders:

  • Converted entire product catalog into high-quality 3D CGI models.
  • Created hyper-realistic stylized photos to describe key product messaging.

Virtual Model Integration:

  • Used AI to generate diverse and specific model features for ads.
  • Allowed instant modifications (skin tone, lighting, and styling) based on market preferences.

Automated Content Variations for Localization:

  • AI adapted the same visuals for 5+ regional markets, saving redesign costs.

Dynamic AI-Generated Videos:

  • Produced motion graphics & CGI videos for digital campaigns in under 72 hours.

Event Popup

  • Use AI to build a virtual space to mimic a PR and influencer event, saving $200,000 per each event

Results & ROI Impact

Metric Before (Traditional Process) After (CGI & Gen AI-Powered Process) Improvement
Production Cost per Campaign $50,000+ (photoshoots, models, editing) $10,000 (CGI & AI automation) 80% Cost Savings
Time to Final Visuals 8-12 weeks 2-3 weeks 65% Faster Turnaround
Number of Content Variations 5-10 per shoot 50+ AI-generated variations 5x More Content
Localization Costs $15,000 per region $1,500 per region (AI-Adaptive Content) 90% Cost Reduction
E-commerce Conversion Rate 2.80% 4.5% (AI-driven personalized visuals) 60% Higher Conversions

Key Takeaways

  • Massive Cost Reduction: Cut content production costs by 80%, saving $400,000+ annually.
  • Faster Go-To-Market: Reduced production time from 8 weeks to just 3 weeks.
  • Scalable & Flexible: AI-generated assets allowed instant modifications for product launches.
  • Higher Engagement & Conversions: Personalized, AI-enhanced visuals led to 60% higher e-commerce conversions.

Conclusion

By integrating CGI & Gen AI content production, this beauty brand eliminated costly, time-consuming photoshoots, scaled content creation at 1/5th the cost, and increased marketing agility.

Ready to transform your content production? Let’s talk.

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