A TikTok makeup, skincare and hair care trend is typically characterized by a surge in popularity of a specific makeup technique, product, style, or look within the TikTok community. These trends often gain momentum through viral videos, where users showcase their interpretation of the trend, share tips and tutorials, or participate in challenges related to the trend.
Key elements of a TikTok makeup trend may include:
1. Viral Videos: A makeup trend often starts with one or several videos that gain widespread attention and engagement on TikTok, prompting other users to replicate or put their own spin on the trend.
2. Hashtags: Trending makeup looks or techniques are often accompanied by specific hashtags that allow users to easily discover and contribute to the trend. Hashtags play a crucial role in amplifying the trend’s reach and visibility on TikTok.
3. User Participation: A defining aspect of TikTok trends is the active participation of users who create and share their content related to the trend. This can include makeup tutorials, transformation videos, before-and-after comparisons, or comedic takes on the trend.
4. Adaptability: Makeup trends on TikTok often evolve and adapt over time as users experiment with variations, incorporate feedback, or combine trends to create new looks. Trends may also intersect with broader cultural influences or other social media platforms, contributing to their longevity and appeal.
5. Community Engagement: Successful makeup trends on TikTok foster a sense of community and collaboration among users who share a common interest in makeup artistry. Users may interact with one another by liking, commenting, and duetting each other’s videos, contributing to the trend’s ongoing momentum.
A TikTok trend is characterized by its ability to captivate and inspire a large number of users on the platform, driving engagement, creativity, and conversation within the TikTok community.
How do Makeup Trends Start?
Makeup trends are popular styles, techniques, or product preferences that gain traction within the beauty community and often extend to mainstream culture. These trends can originate from various sources and influences, including:
1. Runway Shows: High-fashion runway shows often set the tone for upcoming makeup trends. Makeup artists working backstage at fashion events create avant-garde looks that may later inspire more wearable versions for everyday consumers.
2. Celebrity Influence: Makeup looks worn by celebrities on red carpets, in music videos, or on social media platforms like Instagram can quickly become trends as fans seek to emulate their favorite stars’ styles.
3. Social Media Platforms: Platforms like TikTok, Instagram, YouTube, and Pinterest have a significant influence on makeup trends. Makeup enthusiasts, beauty influencers, and makeup artists frequently share tutorials, product recommendations, and creative looks, which can rapidly gain popularity and spark new trends.
4. Beauty Brands: Makeup trends are often driven by new product launches and marketing campaigns from beauty brands. Innovative formulas, packaging, and color stories can shape consumer preferences and inspire new makeup looks.
5. Cultural Influences: Makeup trends can also be influenced by broader cultural factors, including changes in fashion, music, art, and societal norms. For example, trends like “Euphoria-inspired” makeup draw inspiration from the visual aesthetics of popular TV shows or movies.
6. Seasonal Changes: Makeup trends can vary depending on the time of year, with seasonal shifts influencing color choices, finishes, and techniques. For instance, bold and vibrant colors may be popular during the summer, while softer, more neutral tones might prevail in the fall.
7. Beauty Communities: Online beauty communities, forums, and discussion platforms provide spaces for makeup enthusiasts to share ideas, discoveries, and trends. These communities foster creativity, collaboration, and the exchange of beauty-related knowledge.
Makeup trends emerge from a combination of artistic expression, consumer demand, cultural influences, and marketing strategies within the beauty industry. They reflect the ever-evolving nature of makeup as a form of self-expression and offer individuals an opportunity to experiment, innovate, and connect with others who share their passion for beauty.
Now that we’ve discussed the origin of makeup trends and TikTok trends, let’s dive into TikTok Makeup Trends for 2024:
TikTok Makeup Trends 2024
Sheer wash of blush
Move aside apples of the cheek, blush is taking a full sweep over the face as a TikTok 2024 Makeup Trend. Rare Beauty and Saie are having fun with blush innovation and application, and with millions of fans on TikTok, blush is still on trend and it’s back with an even bigger impact. We’re seeing beauty enthusiasts apply a sweep of blush all over their face– think a sunkissed glow or cold girl makeup meets a pop of color. Tutorials explain beginning with cream-based blush, followed by a powder blush, will result in the greatest blush effect.
Red Nails Dominate
As a fan of red nails since I can remember, I’ve never been more excited for red nails to take over TikTok. We’re seeing this classic nail shade appear in blue reds to poppy orange red hues. Red is the new neutral for 2024.
Frosted Lip
Frosted lip colors in pale pink and baby blues are en vogue on TikTok and IRL.
Cool toned eye makeup
Blue eyeshadow popularized in the 1960s and had a Y2K moment is making a comeback as a TikTok makeup trend in 2024. We’re seeing pale blue, cool tones and icey colors across eyeshadow palettes and eyeliners.
90s grunge, lived-in eye makeup
90s is back and this time we’re going for the I slept in my makeup look. Smudging brown and black eyeliner, layers of black mascara and a less precise application will rule the eye makeup trends on 2024 on TikTok.
Clean girl makeup becomes fresh makeup, clean skin, soft glam
Clean girl was the most popular TikTok makeup trend in 2023, and while it looked elevated, fresh, and paired well with most fashion looks, it won’t take as much of the TikTok users’ attention as it did in 2023. However, we’re seeing an evolution of the clean girl makeup look transition into a clean skin, soft glam TikTok makeup trend in 2024.
French-inspired makeup
The French know a thing or two about makeup and we’re here to take the french-inspired bordeaux lip into 2024. An effortless, yet polished look is on the horizon.
Lip stains
Lip oil is out and lip stain is in. We’re talking color, longer-lasting red and burgundy lip stains for a 2024 TikTok Beauty Trend.
Matte, yet modern
Move aside glossy, we’re going matte. A matte finish while popular in 2016 is on the move again in 2024. The oily-prone skin welcomes matte foundations and skin tints with open arms. We’ve seen the look across runways and on red carpet trend forecast reports, and we’re already seeing TikTokers embracing the matte makeup trend.
Intersection of beauty and wellness
Consumers are going to demand brands show what they’re infusing their products with, including the ingredients, how the ingredients are sourced, and even the sustainability of the packaging. This ties into product efficacy as well– consumers will demand that the products live up to their claims. Transparency is in, talc is out in eyeshadow palettes, and a commitment to looking out for consumers’ health is in.
Everyone knows the best makeup starts with the best skincare! We’ve completed research across content from influencers, creators, dermatologists and plastic surgeons to analyze what everyone is talking about. We’ve collected the TikTok Skincare Trends for 2024 here:
TikTok Skincare Trends 2024
Efficacious Skincare
With skincare’s popularity increasing, consumers are looking for products that actually work. If the product claims to cure acne, diminish the appearance of fine lines or block your skin from the sun for 90 minutes, the products must live up to the claims. We’re no longer looking for skincare that just feels good on the skin or looks nice in the packaging. Consumers are only purchasing products that deliver real results and offer solutions to their skin concerns. This is more than a TikTok Skincare Trend for 2024, as product efficacy is here to stay.
Doctors become celebrities of skincare
Consumers are decreasing their trust in celebrity-backed skincare brands and they’re giving their attention to dermatologists, plastic surgeons, acupuncturists and doctors. These licensed professionals see patients with a variety of skin types, concerns, textures and ages, in addition, they’re brining their years of research and experience to the mainstream beauty market with efficacious products for consumers.
AI Skincare and Personalization
AI is the talk of the town and it’s making a big impact on skincare. We all know a skincarr product might work wonders for your friend, while it may leave your skin dried out or even cause it to break out. Everyone’s skin is different and consumers are excited to work with AI for personalized skin consultations and personalized skincare products. In addition, our skin changes as we age and it fluctuates through seasons. There are endless benefits and opportunities AI can can bring to the skincare industry with personalized products and personalized consultations. We’re excited to finally move away from the one size fits all approach.
Mushroom as a main ingredient in Skincare
Mushrooms are a superhero ingredient and we’re going to see mushrooms in serums to eye creams. Scientists continue to uncover the capabilities of mushrooms and their ability to hydrate, repair and bring solutions to skin concerns.
Herbal Remedies for Hormonal Acne
Hormonal acne is on the rise and with over 20M women suffering from hormonal acne in their 20s and 30s, we need better solutions. Consumers are demanding safer and more effective solutions to hormonal acne. With retinoid topical treatments, to spironolactone medicine, an incredible group of problem solvers are bringing light to herbal remedies that decrease inflammation and cure adult acne. We saw a number of products appearing in 2023 on TikTok, and we’re thrilled to see more brands entering the market in 2024. Herbal remedies help treat the problem at the root of cause by reducing the inflammation in the gut.
Skin Minimalism
Simple steps, clean ingredients, and effective skincare products is the name of the TikTok skincare trends in 2024. Letting your skin breathe and reset will allow your healthiest skin to shine through. We no longer require a medicine cabinet full of endless products and 15-step skincare routine. We’re busier than ever, we prioritize sleep, and we know a few products can deliver the same results as a set of 15 skincare products. We’re redoing our get unready with me evening skincare routine and get ready with me morning skincare routines with fewer, better skincare products.
Skin Flooding
Layer skin with serums and moisturizers to flood skin with hydration. The layering order is the trick. Hydrated skin creates healthier skin and maintains a younger-looking look.
Glass Skin
Originally popularized in Korea, the dewy, healthy flawless skin will take the spotlight even more so as s 2024 Skincare TikTok trend than it did in 2023. Skin looks reflective and translucent like glass, hence the glass skin term, showing a healthy skin barrier. We love healthy skin.
Skincare Designed for Menopause
Patients going through menopause have thinner skin, their skin dries faster and they need different skincare solutions. With a focus on clinical results, more in-depth studies, and a more nuanced understanding of this market, female founders are bringing incredible products to the market. As Womaness says, they’re bringing the art of aging well to the mainstream market.
TikTok Hair Care Trends 2024
Hair care is a major component of the beauty industry and we’re seeing hair care come to the forefront in 2024. New hair care brands are entering the market, and heritage hair care brands are bringing innovation to products and marketing. TikTok Hair Care Trends in 2024 show an emphasis on reversing damage and bringing healthy hair with at-home solutions for everyone.
Slicked Back Buns are Out
From damaging hair lines to a movement away from the clean girl look, the slicked back bun will lose its popularity. While this hair stylist is great for dirty hair, on-the-go lifestyles or a quick solutions to mornings when you can’t wash your hair, consumers are finding the wax and gel very tricky to remove from their hair, and the tightness is causing damage to hair lines. We may see a healthy solution to creating the same efficient look, but the TikTok Hair Care Trends in 2024 show we’re all about hair health.
Scalp Repair
Build up from products, flaky skin, and dry skin is a major concern that products are trying to solve. We’re looking at Salicylic acid ingredients, tea tree oil, and more natural remedies to reduce sebum production and help the scalp settle into a healthier state. Ceremonia and Art and Acre are 2 brands fighting itchy, dry scalps.
Getting to the Root of Hair Health
Hair products that focus on root hair health aim to nourish and strengthen hair follicles, promote scalp health, and support healthy hair growth from the roots. Nutrafol is a luxury supplement brand that helps with hair growth. Sephora is placing a spotlight on The Rootist, a hair care brand that finally focuses on the root, the scalp and the hair strands to revitalize your healthiest hair yet. The products utilize their Rootbiomic Ferment™, a multivitamin superfood rich in micronutrients that helps healthier hair take root.
We’re seeing mega innovation in hair care and we’re excited to see a commitment to beautiful and healthy hair in 2024.
Conclusion
These are Dillie’s predictions for the TikTok beauty trends in 2024 and we’re looking forward to partnering with brands to build the brand identity, support product discovery on TikTok, and drive conversion for brands on the TikTok Shop.
What are your makeup, skincare and haircare TiKTok trend insights for 2024?
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