I’m Francis Scott, a Marketing Growth Strategist with 12+ years of experience in helping brands scale through data-driven marketing. I specialize in scaling brands through targeted marketing, consumer insights, and performance-driven strategies.
Currently, I work with Dillie, a leading Media & Innovation Partner for Beauty & Personal Care brands, where I focus on SEO, GA4 analytics, CRO, and performance marketing. I analyze market trends, optimize conversion funnels, and implement data-driven solutions that drive business growth. My goal is to help beauty and personal care brands expand their reach and maximize revenue with optimized digital strategies.
The beauty industry has always been at the forefront of innovation, not only in product development but also in marketing strategies. As digital trends shift towards personalized, high-quality video content, brands are increasingly turning to AI-driven technologies to engage customers.
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