I’m Anne Laughlin, a brand strategist with 15+ years working in luxury fashion and beauty, as well as helping brands launch and scale their businesses, structuring social and digital marketing campaigns, and building stronger brand identities to withstand competition. I’m passionate about working with indie brands to bring them competitive advantages, and revitalizing heritage brands through the dynamic digital marketing landscape.
My focus is on leveraging the latest technologies to push beauty and personal care brands into the future of consumer trends and social commerce.
Brands work with me and my team at Dillie: a media innovation partner for beauty and personal care brands to leverage AI marketing solutions to accelerate growth through efficiencies and data.
The beauty industry has always been at the forefront of innovation, not only in product development but also in marketing strategies. As digital trends shift towards personalized, high-quality video content, brands are increasingly turning to AI-driven technologies to engage customers.
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